Hey, it’s Laana!

Product Design Strategist currently solving problems in Africa’s digital payments space. I help startups improve conversion metrics with delightful, user-focused product designs loved by consumers & businesses. I have experience building and shipping products, managing a team of designers, and implementing design systems and processes to scale products & innovation.

I’m passionate about Fintech in Africa, Product Design, Architecture, East African Art, wildlife, photography, & rock climbing.

🎨 🖼 🏛 📸 🦒 🧗🏼‍♀️ 🌞 🌍 🧘🏽‍♀️

Current gigs —

  1. Lead Designer, Growth / Shara 📱🎨

  2. Barre Instructor/ Beyond Body Studio 🧘🏽‍♀️🪷

Gentle giants at dusk
Maasai Giraffe, Maasai Mara
Kenya. December 2023